Growth Product Manager

About ScholarshipOwl ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 14 million Gen Z students with private scholarships — and the brands that power them. Our mission is to make education financing more accessible and engaging, while giving brands a way to connect with the next generation. We’re powered by AI technology that simplifies scholarship discovery, streamlines the application process, and delivers measurable results for both students and partners. Whether it’s helping students secure funding or enabling brands to run impactful campaigns, we’re reshaping how education is funded — and discovered. The Role We’re looking for a Growth Product Manager to take full ownership of the conversion engine at ScholarshipOwl, from the first visitor touchpoint through to a paid subscription. This is a high-impact, high-velocity role for someone who lives in the data, thrives on experimentation, and values action over perfection. You will be the architect of our growth. You’ll spend your days identifying leaks in the funnel, hypothesizing solutions, and working alongside a dedicated pod of engineers and designers to ship experiments that move the needle on revenue and retention. If you are a "full-stack" growth thinker who can move from a Mixpanel cohort analysis to a detailed technical spec this is the role for you. What You’ll Do Own the Conversion Engine: Take end-to-end responsibility for the user journey, optimizing every step from landing page registration to paywall conversion and subscription retention. Drive the Experiment Roadmap: Build, prioritize, and maintain a high-tempo experimentation backlog. You will use frameworks (like ICE or RICE) to ensure we are always working on the highest-leverage growth bets. Analyze & Diagnose: Monitor funnel and retention metrics daily in Mixpanel. You’ll identify exactly where users are dropping off and perform deep-dive discovery to understand the why . Ship with Velocity: Write precise pro…