About this role

(And how to say it. ) No to free pitching. So the ad industry finally seems to be finding a singular voice on calling out unhealthy business practice. The message is clear. Learn how to say, âNoâ, or raise your hand to being a (worn out) door mat. For too long weâve given, âYes I canâ gold star status. So letâs hear it for, âNo, not for meâ. And relish every word. But why is it so damn difficult to say? What scares us the most about ânopeâ is that we perceive it to somehow diminish us, make us less âgoodâ. Less likeable. Truth is itâs where respect starts. So much of this people-pleasing stuff goes back to when were children. It came gilded as manners - being good and polite. But boy was it loaded. And we knew it. So now when every fibre of our being is screaming, âNo!â thereâs a mute child within, worried about doing the wrong thing. Bringing this back to creative basecamp. Iâm sure you can think of a million and one examples of when ânoâ is the perfectly right thing to say. Can you stay and work up a few more examples? Can you work the weekend? Can you give me some ideas (that I will then not credit you for)? Can you knock me up a quick logo /speed read my script (again)? Cut to that feeling when you show up or hand over. Youâve been âhadâ AGAIN. You missed out on doing something you really wanted to do. You denied yourself. You know what I hate the most? Rather than say, âNoâ, we fall back on those pathetic well-worn excuses. You know the ones. Who is fooling who? And the guilt, the need for a fantastic memory. All because. And even when weâve made a pact with ourselves to say, âNoâ, we still get caught off guard. Why does a perfectly reasonable, âNoâ, pop out as a, âYesâ? Iâll tell you why. We donât practise saying, âNoâ enough. Unlike all our positive affirmations, we just donât flex the, âNoâ muscle in a way thatâs easy to voice when we need it. âNoâ needs a brand refresh. ENTER…

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