Senior Content Strategist - Thought Leadership & Executive Communication (m/w/d)

About the Role We are looking for an experienced Freelance French SEO Content Writer to strengthen our organic search visibility and AI search presence across the French markets, including France and French-speaking Africa. Our current French organic search visibility presents a significant growth opportunity. We are looking for a writer who can create original, high-quality French content tailored to local audiences, search intent, and SEO best practices. This is a content-writing role, not a translation role. The successful candidate will help improve our visibility across traditional search engines and emerging AI-powered answer engines, including ChatGPT and similar platforms. Key Responsibilities • Create high-quality French content pieces, based on briefs and keyword targets provided by the SEO team. • Develop original, engaging and SEO-optimised content for French-speaking audiences in France and Africa. • Write content aligned with target keywords, search intent, content structure, and on-page SEO requirements. • Optimise content for traditional search engines as well as AI-powered search and answer engines. • Research relevant topics, industry trends, competitors, and audience needs to develop authoritative content. • Adapt and localise existing English-language content for French-speaking markets while ensuring the content reads naturally and is culturally relevant. • Incorporate feedback from internal stakeholders and make revisions as required. • Maintain consistency in brand voice, messaging, content quality, and SEO guidelines. Types of Content • Commercial landing pages • Blogs and thought-leadership articles • Glossary and definition pages • Whitepapers and long-form content • Frequently Asked Questions (FAQs) • Competitor comparison pages • Localised versions of existing English-language articles Requirements • Native French writing proficiency, with an excellent command of French grammar, vocabulary, and writing conventions. • Ability to write nat…

Veröffentlicht 5 Nov 2026

We are looking for a Principal to lead global campaign operations at Prosci. You will turn Marketing plans for our Individual and Enterprise audiences into consistent, well-built campaigns across regions. You will own how campaigns are planned, built, tested and measured in HubSpot. You will direct a specialist partner team, and set the standards that let regional marketers move quickly while maintaining quality and governance. This is a hands-on leadership role. You will be our senior Marketing-side expert in campaign operations and HubSpot, setting the operating model, standards and quality bar while directing specialist delivery support. You should be comfortable building and troubleshooting when needed, but your main job is making the whole campaign operation work well at scale. Requirements What you will do Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution Own the end-to-end campaign process, from brief and plan to build, launch, QA and measurement, across email, nurture, webinars, events and landing pages Set global campaign standards, templates and processes that regional teams can use with confidence Act as the senior Marketing expert on how HubSpot is used for campaigns, including audiences, segmentation and automation Direct and quality-check the work of our specialist partner team Define campaign measurement requirements, and make sure every campaign has the right taxonomy, tracking and data structure so Marketing can understand what is working Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates, working with Digital Experience on platform, development and broader website improvements Identify opportunities to automate, simplify and standardize campaign operations, including appropriate use of AI Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on what needs measuring…

Veröffentlicht 5 Nov 2026

PromoRepublic is a Ukrainian-Finnish B2B SaaS company helping multi-location brands and franchise organisations manage marketing across hundreds or thousands of local businesses. Our platform brings social media, reputation management, listings, local visibility, content governance, digital asset management and AI-powered workflows into one operating environment. We help central Marketing teams maintain brand control and visibility while enabling local teams to execute effective marketing with less manual work. Our customers are enterprise brands, franchise groups and multi-location organisations, primarily across North America and Australia, with customers in Europe as well. We are looking for a senior, hands-on B2B marketer to own Marketing execution and make demand generation and qualified pipeline growth the primary commercial focus of the function. You will report directly to the Chief Revenue Officer and work closely with the CEO, Sales, Product and Customer Success. What you will own: Demand generation and pipeline contribution Build and optimise campaigns for priority industries, accounts and buyer groups Develop inbound, outbound-supporting, account-based and re-engagement motions Work closely with Sales to improve lead quality, handoff and opportunity progression Build nurturing and lifecycle programmes that move prospects through the funnel Analyse funnel performance, identify conversion gaps and test new channels and approaches Measure Marketing performance based on qualified pipeline and business outcomes Marketing strategy and priorities Define target audiences, market priorities, campaigns and expected outcomes Build the quarterly Marketing plan, calendar, operating rhythm and scorecard Recommend where Marketing budget and resources should be invested Decide what to start, improve, automate, pause or stop Positioning and product marketing Continuously improve PromoRepublic’s positioning and messaging Translate product strategy and AI capabilities int…

Veröffentlicht 3 Nov 2026