About this role

POSITION SUMMARY The Content Marketing Manager is a creative storyteller and digital content strategist responsible for producing compelling, mission-driven content that advances Planned Parenthood of Greater New York’s mission, brand, advocacy, and fundraising goals. This role develops and executes engaging content across social media, video, email, web, and emerging digital platforms to connect with patients, supporters, donors, activists, organizers, and community partners. Working closely with colleagues across the organization, the Content Marketing Manager transforms complex issues, timely news, and community stories into impactful digital experiences that inspire action, build trust, and deepen engagement in support of sexual and reproductive health care, education, and rights. This person is a highly creative content creator who thrives in fast-paced digital environments and has a passion for social media, video storytelling, and audience engagement. They bring a strong understanding of platform trends, content performance, and digital culture, pairing creativity with data-informed decision-making to create content that expands reach, strengthens community, and advances PPGNY’s mission. CORE COMPETENCIES Under the leadership of the Director of Marketing, the Content Marketing Manager oversees digital components of the communications and marketing plan that fulfill PPGNY’s organizational mission, vision, values, business, and fundraising goals Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns that expand reach and deepen audience engagement Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling, and is comfortable appearing on camera and providing voice-over narration when appropriate Identifies and elevates compelling patient, commu…

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