About this role
About pdf.net pdf.net is one of Variant Group’s bootstrapped SaaS products. It’s a fast-moving, fully remote team building tools like resume.co , contracts.net , and more. pdf.net is an online PDF editor used by thousands of people worldwide, and the company is now building a dedicated acquisition engine around it, from search intent and landing pages to onboarding and paywall moments. They’re looking for a conversion-obsessed product designer with a high visual bar who loves shipping fast, learning from data, and iterating until the funnel performs. What You'll Be Responsible For Own brand direction for pdf.net : set the direction and keep it consistent across touchpoints. Lead brand deliverables end-to-end (illustrations, ad creative, social assets, onboarding visuals, brand materials). Build a repeatable production pipeline: bring your trusted specialists (illustration, motion, graphic design) and art-direct the work. Write and refine briefs and scripts, especially for motion reels and product videos. Keep the quality bar high: review work, give clear feedback, and iterate quickly. Collaborate with the core stakeholders: work closely with the Head of Design and Head of Marketing on priorities and rollout. Stay proactive: spot what feels off-brand (or what could be stronger) and bring ideas before anyone asks. What You'll Need to Succeed Direction-setting mindset: you’re a direction-setter, not just a strong executor. Conduct, don’t grind: you’re comfortable running production through your network rather than making every asset yourself. SaaS + startup context: you understand how the brand shows up in product-led growth. Craft bar: your taste is sharp, and your quality standard is concrete (typography, spacing, hierarchy, details). Communication style: you communicate clearly and collaborate well; you don’t force ideas through, you find the highest-value path together. Proactivity: you spot opportunities and bring them to the team without being asked. AI as lever…
