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Better Collective A/S
About Easygenerator Weâre a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kelloggâs, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. Weâre an AI-first company , utilizing cutting-edge tools in both our products and internal workflows. Youâll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. Role Summary The Head of Demand Generation owns Easygeneratorâs end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. Core Responsibilities Demand Engine & Pipeline Own paid, organic, website, and conversion channels. Translate growth targets into clear priorities and roadmaps. Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion Lead website structure, messaging, UX, landing pages, and CRO. Partner with PMM to ensure clear, differentiated positioning. Maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth Lead paid acquisition and âŹ2M+ budget allocation aligned to revenue goals. Optimize for pipeline and revenue impact with strong attribution visibility. Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design Lead revenue-focused content aligned to buyer journey and enterprise sales. Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics Own marketing-sourced pipeline targets and key revenue KPIs. Build quarterly grâŚ
Posted 3 Sept 2026
About Nivoda Nivoda is the operating system for the global jewellery industry. Our B2B marketplace connects jewellery retailers with diamond, gemstone and jewellery suppliers in 70+ countries, and we process $300M+ in annual transactions in a $350B industry that has barely been touched by technology. We remove the traditional barriers of capital, geography and information asymmetry. An independent jeweller in Ohio can source from a cutter in Mumbai with the same ease, pricing and confidence as one of the world's largest chains. That's the whole point. Our Mission đ Diamond and gemstone trading has run on inefficiency, opacity and exclusivity for generations. Relationships were gatekept, pricing was hidden, and the size of your business decided the terms you got. We're building the infrastructure that changes that â so any jewellery business, anywhere, regardless of size, can compete on the quality of what they do rather than who they know. The Marketing Team âď¸ We're a remote-first, low-hierarchy company where the best idea wins. Marketing at Nivoda is at an inflection point: we have real product-market fit, thousands of businesses transacting, a category we have the opportunity to redefine, and a marketing function that has not yet been built to match the scale of the opportunity. About the Role We're hiring a VP of Growth to build Nivoda's marketing function from the ground up and turn it into a predictable growth engine for a two-sided global marketplace. This is a builder's role, not a caretaker's or maintainerâs. You'll own the strategy, the growth model, the budget, the team and the number. You'll be the person who decides what Nivoda's category story is in partnership with the CEO, how we reach tens of thousands of independent jewellers and suppliers, and how we prove â with data, not decks â which of those bets are working. You'll report directly to the President and sit on the senior leadership team, with a mandate that spans demand generation, product maâŚ
Posted 24 Aug 2026
đ About Nivoda Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve. đ Our Mission The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission. About the Role We are looking for a Growth and Demand Gen Lead to own how Nivoda finds and wins new jewellers. This is a hands-on role for someone who lives in the channels and the numbers. You will run our paid, SEO, and account-based programs yourself, and you will be the person who works out which repeatable, scalable channels actually drive qualified leads, then builds them into an engine. We do demand gen a particular way. Rather than pushing people to a product page and hoping, we lead with genuine value: free tools, content, and resources that help jewellers run better businesses, and we let that earn the relationship. Your job is to build the acquisition machine around that model and prove, channel by channel, what works. You will start as an individual contributor with real ownership of the function, working alongside our paid, lifecycle, and GTM engineering talent. As the channels prove out and the work grows, there is a clear path to build and lead a team beneath you. What would you be doing? Own net-new customer acquisition: set the demand-gen strategy, then go and execute it yourself, hands-on, across paid and beyond. Run our paid channels day to day, Google and Meta to start. For now, the ad accounts are something you are in, not something you hand off. Find and build repeatable, scalaâŚ
Posted 22 Aug 2026