SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist – Technical SEO, Google Ads & Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours Experience Level: Mid-Level to Senior Department: Digital Marketing / Growth Marketing About the Role At Pavago, one of our clients is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth. The ideal candidate has strong expertise in technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation . This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies. You’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in AI-powered search optimization (AEO/GEO) . Key Responsibilities SEO Strategy & Optimization Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic. Conduct keyword research, competitor analysis, and search intent analysis. Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance. Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data. Execute ethical link-building strategies and monitor search algorithm updates. Optimize content for traditional search engines and AI-powered search experiences (AEO/GEO). Paid Advertising & Lead Generation Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads . Manage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS). Develop and optimize landing pages, lead capture forms, and conversion funnels. Implement retargeting and remarketi…